Cookies Policy

Basis LLC (“Basis,” “we,” “our,” or “us”) uses cookies and similar technologies to enhance user experience, analyze website performance, and deliver personalized content and advertisements. This Cookie Policy explains what cookies are, how we use them, and your rights regarding their use.
For further information about how we process your personal data, please refer to our Privacy Policy.

1. What Are Cookies?

Cookies are small text files placed on your device (computer, smartphone, or tablet) when you visit a website. Cookies help websites function effectively and provide analytical insights to improve user experience.

 

In addition to cookies, we may use other technologies such as pixels, web beacons, and local storage, which serve similar purposes.

2. Types of Cookies We Use
We use the following categories of cookies on our website and services:

2.1 Strictly Necessary Cookies

These cookies are essential for the website’s functionality, enabling basic features such as secure account login, shopping cart management, and payment processing.

  • Examples:
    • Session cookies
    • Authentication cookies

2.2 Performance and Analytics Cookies

These cookies collect anonymous data about how users interact with our website, such as the pages visited and time spent on the site. This data helps us improve website performance and user experience.

  • Examples:
    • Google Analytics
    • Mixpanel

2.3 Functional Cookies

These cookies track your online activities to deliver personalized advertisements and measure the effectiveness of our marketing campaigns.

  • Examples:
    • Preferred language settings
    • Saved session details

2.4 Targeting and Advertising Cookies

These cookies track your online activities to deliver personalized advertisements and measure the effectiveness of our marketing campaigns.

  • Examples:
    • Facebook Pixel
    • Google Ads cookies

2.5 Third-Party Cookies

Certain features on our website may involve third-party services that place cookies on your device (e.g., social media platforms or embedded videos).

  • Examples:
    • YouTube embedded player
    • Social sharing buttons (Facebook, Instagram)

3. Why We Use Cookies

We use cookies to:

  • Ensure the website functions correctly and securely.
  • Provide personalized experiences and recommendations.
  • Analyze and improve website performance.
  • Facilitate advertising and marketing efforts.

4. Your Cookie Choices
You have the right to manage or disable cookies at any time. Please note that disabling cookies may affect the functionality and performance of our website.

4.1 Managing Cookies via Browser Settings

Most web browsers allow you to control cookies through their settings. 

4.2 Cookie Consent Banner

When you first visit our website, a cookie consent banner will appear, allowing you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customize your preferences

4.3 Opt-Out Tools

https://thenai.org/For interest-based advertising, you may opt out using the following tools:

5. Third-Party Services
Some cookies are set by third parties we work with. These third parties may use the data collected for their own purposes, including tracking your browsing activities across other websites.

Examples of Third-Party Services:
  • Google Analytics: Provides insights into user interactions on the website.
  • Facebook Pixel: Tracks the effectiveness of Facebook advertising campaigns.=
  • YouTube: Tracks interactions with embedded videos.

6. Cookie Duration
Cookies may remain on your device for varying lengths of time:

  • Session Cookies: These are temporary and are deleted once you close your browser.
  • Persistent Cookies: These remain on your device until they expire or are manually deleted.

For a full list of cookies used on our website, their purposes, and duration, please contact us at hello@surfbasis.com

7. Cookies and Global Compliance

7.1 GDPR Compliance (EU Residents)

Under the General Data Protection Regulation (GDPR), users in the European Union have the right to:
 

  • Be informed about cookies used on the website.
  • Provide or withdraw consent for non-essential cookies.
  • Access, delete, or restrict the processing of their personal data collected via cookies.

We use a Consent Management Platform (CMP) to ensure compliance with GDPR requirements. You can update your cookie preferences at any time via the Cookie Settings link in the website footer.

7.2 CCPA Compliance (California Residents)

Under the California Consumer Privacy Act (CCPA), California residents have the right to:

  • Know what personal data is collected through cookies.
  • Opt out of the sale of their personal data (Note: We do not sell personal data).
  • Request deletion of personal data collected via cookies.

For more information on your rights, refer to our Privacy Policy.

8. Updates to This Cookie Policy
We may update this Cookie Policy periodically to reflect changes in technology, legal requirements, or our business practices. Any significant changes will be communicated through our website or via email. The “Last Updated” date at the top of this policy indicates when the most recent changes were made.

9. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us at: hello@surfbasis.com